Zusta Analytics

Funnel · A/B · Hot Leads · Sentiment
Conversations Analytics Bulk Sender
📊 Funnel
🔥 Hot Leads
🎲 A/B Openings
📉 Sentiment
🚦 Controls
Breakdown by Plan Tag
Where leads come from and how each tier converts
PlanTotalConvertedConversion Rate
🔥 Top Hot Leads
Highest-scored unconverted leads — focus here first
NamePhonePlanStatusScoreLast ActivityFollowups
🎲 A/B Opening Performance
Which first-reply variant gets the best reply + conversion rate
VariantSentRepliedQuotedConvertedReply RateConv Rate

Variants are randomly assigned to MAX-14999 and USD-299 leads on first reply. Need ~100 samples per variant before locking in a winner.

📉 Declining Sentiment
Conversations trending negative — consider human takeover before they ghost
NamePhonePlanStatusSentimentTrendLast Msg
Bot Mode
Busy Mode
When on, the bot stops closing deals and just acknowledges + notes for team callback. Use when team is on a call/holiday.
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System Info